Mattress Sales Gimmicks

 

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We have talked before how hard it is to go mattress shopping and how it can be such a daunting task.

In previous articles we focused more on the buying process of the consumer such as choosing the right firmness and the importance of the quality of materials in a mattress.

This one is a little different. In our industry there has been a lot of shady selling techniques.

It can be embarrassing because people associate mattress salesman as your stereotypical used car salesman (if you are a used car salesman and are honest and transparent with your customers then kudos to you but you know that label people put on you).

We have come up with 5 common sales gimmicks mattress salesman and stores use to get the public to buy.

The Mattress Name Game

Have you ever noticed how almost every mattress retailer guarantees to have the lowest prices?

How can they guarantee you will pay less at their store as opposed to another retailer?

Simple.

They know that the other retailer down the street does not carry the same mattress name in their store.

The reason is because mattress manufacturers give each retailer a different name for the same mattress.

This is done to confuse the shopper and make it down right near impossible to compare prices from one retailer to the other.

So when you are doing your mattress shopping, make sure you take note of the specs of the mattress because that is how you can compare one model to the next.

Buying A “New” Used Mattress

As with every retailer returns are to be expected.

The problem with that is some mattress stores will clean them up and re-bag the mattress and sell them as floor models

This one is a bit tougher to distinguish but make sure when you do buy your mattress to inspect it for unusual wear, odor, and stains.

Also, if you do buy a floor model make sure a=you ask the sales associate if it was return that was converted to a floor model.

If you type in “selling used beds” on YouTube you can find videos of large companies employing this tactic.

It’s quite the eye opener.

If you’re tired of all the mattress sales shenanigans from mattress salesman click here to download our free mattress shopping guide to become a mattress and sleep expert

Huge Sale 50% Off

Who doesn’t like to shop when stores are offering 50% off?

Mattress retailers know this gimmick drives in traffic and that’s why these types of ads are run all the time.

So how does this work?

Before the “big sale” happens they make sure their mattresses that are going to be marked down are priced double than what they normally would be and then they take 50% off.

So they are selling you the bed what they would have sold you on a regular day but now you feel like you just got a really killer deal.

Here is a good video explaining these shenanigans.

A Mattress Doubles In Weight Every 10 Years

I have heard this one multiple times by those in the industry as well as from customers repeating what the salesman told them.

They say this is caused by the dead skin from our body as well as the natural oils from our body seeping into the mattress.

We have done tons of deliveries and picked up countless old mattresses from customers some being 30+ years old.

We have not once picked up an old mattress from a customer’s house and noticed it was an abnormal weight.

So if the salesman uses this tactic I suggest you be courteous and laugh at his or her joke and shake their hand and walk out the door.

Extra Shipment From The Supplier

This one gets used from time to time when the customer is negotiating for a lower price.

The salesman will look around the store or say quietly, “We just got an extra supply by mistake from our distributor and because of that I can give you X% off.

This is a story they are creating for you to make you feel like today is your lucky day.

But in all actuality they do have wiggle room in their price because their mattresses have been marked up so high.

So if you have been a victim to one of these sales tactics please let us know in the comments below.

Also, be a good guy and share this article with your friends.

Because we all know sharing is caring.

 

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